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MOBILE AFYA

“Mobile encyclopedia for public health in Africa”

 

Mobile afya is the first USSD application in Africa using internet-free mobile technology to provide basic health information in local and native languages starting with Swahili in Tanzania, East Africa. The application is developed by medical professionals, doctors, engineers and tech innovators.

OUR MAIN GOALS:

  1. Provide access of health information to all Africans.

  2. Influence informed decisions driven by public health knowledge. 


HOW IT WORKS

  1. User dials our access code *147*47#

  2. Choose service or topic they want to get information from

  3. And receive text message (SMS) with the information requested

 

OUR WHY

There is a gap between demographics and regions that have access to modern information and communications technology and those that do not or have only restricted access. Focusing on the health sector, this digital divide gap prevents distribution of essential information and knowledge to those who need it most.

Results of the gap are unnecessary suffering and deaths from easily preventable diseases and health conditions. It also continues family cycles of poverty due to lack of access to information on family planning. This results in large numbers of unplanned children and high levels of child/teen pregnancy amongst other negative side effects.

 

MOBILE AFYA FEATURES

 

HEALTH  
CONDITIONS
(DISEASES)

The app covers communicable diseases, non-communicable diseases, neglected tropical diseases (NTDs), mental health and dental health. Now any Tanzanian with a mobile phone can make informed decisions guided by correct and scientifically verified health information.

SEXUAL AND REPRODUCTIVE HEALTH

The app covers menstrual health and maternal health. Women can now access a period calendar tracker with information about predictions of next period, ovulation and fertility window but it also equips mothers with basic knowledge of how to maintain a healthy pregnancy.

FIRST AID

The app equips local communities with information on how to give immediate assistance to a person suffering from illness or injury before taking them to a health center or hospital. This aims to preserve life, prevent the emergency condition from worsening, or to promote recovery.

PARENTING TOOLS

The app focuses on adolescent health by providing a general understanding to parents on topics such as adolescence, sexually transmitted diseases, sex education and healthy tips to strengthen sexual and reproductive health literacy.

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WHAT MAKES MOBILE AFYA UNIQUE

 

ACCESSIBILITY

Mobile afya is accessible in all types of phones - feature phones (offline) & smart phones, therefore serving all users with mobile phones in east Africa. The app is packed with verified and accurate health content developed by medical professionals.

FAMILIARITY

Mobile afya is in Swahili language (the most spoken language in Africa) and has the same usability protocols as mobile money wallets (m-commerce product with more than 135 million users in Africa)

USSD TECHNOLOGY

Mobile afya is an offline app because the majority of all mobile users in Tanzania do not have access to internet, as they use feature mobile phones or are unable to afford data plans.

PRIVACY

 Mobile afya is designed with the user in mind. The application does not collect personal information apart from mobile numbers and location. Also, content is received via SMS and can be kept or deleted based on the user’s preference.

B2B ADDED VALUE

Mobile afya subscription is made easy and can be done in 60 seconds through integrated mobile wallet payment systems. Mobile afya brings new business to mobile network operators and adds value to their mobile money / wallet services.

PUBLIC HEALTH DATA

Mobile afya utilizes the available infrastructure in Africa through mobile technology and creates public health data to support the efforts of the Government and development stakeholders in transforming the health sector.

PRODUCT

First app release (pilot): November, 2019

Sustainability / Revenue model

€1 . 15 / TZS 3,000 - Annual subscription 
(12 months access) 

 
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SUPPORTING SUSTAINABLE DEVELOPMENT GOALS


SDG GOAL NO 3 - GOOD HEALTH AND WELLBEING

SDG GOAL NO 4 - QUALITY EDUCATION

 

AS COVERED BY MEDIA

 

FOUNDING TEAM

4 women from 3 countries passionate about public health and the role of technology to enhance and impact lives. 

 
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MARIATHERESA SAMSON KADUSHI

Company lead / Founder
Tech / ICT

Tanzanian

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DR. HILDERRUTH ALLAN SHOO

Lead medical / Co founder
Medicine / MPH
Tanzanian

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FARAH RIDA

Operations / Founding partner
Engineer / MSC
French

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ANJA WITTE

Growth hacking / Founding partner
Business / MBA
Swiss

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      MILESTONES

 

Research & Design

2016 - 2018



  1. Research and user understanding 

  2. Prototyping and MVP development

  3. Usability testing & price validation

  4. MVP product release and testing

Product testing & release

2019 - 2020



  1. Product development, final testing  and deployment

  2. Acquired operating license from TCRA (Tanzania Communications Regulatory Authority) licensed code *147*47#

  3. Currently Mobile afya is piloting with an aggregator while integrating with MNOs (Mobile network operators)

  4. Mobile afya has secured funding for 2020 operations budget and app’s official launch 

TEAM

 

ANNA N. JOSEPH NDAMCHO

Medical & digital communications

CHENGULA HOSEA

Mass communication

DR. ERICK KIGADYE

Medical Intern

DR. JOSHUA TADAYO

Medical Intern

DR. SAMIRA OTHMAN MGUMIA

Medical Intern

DENNIS SCHRIDDE

Site reliability engineer

ERICK FILBERT LUTA

Medical Intern

GIDEON I. NIYONTIMBA

Medical Intern

IRIS CHRIST

User understanding & research

LEA RUFFER

Communications & media assistant

MADISON STADLER-ROSE

Data analysis & scalability

MESHACK MORICE

Medical Intern

NEEMA DASHINA

Medical Intern

SOPHIA S. NKYA

Medical Intern

UPTAN ALLY

Medical intern

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ACCELERATE OUR IMPACT

We are looking for donors, investors and partners to help us get Mobile afya in the hands of more people.

The next round of fundraising is scheduled to start soon, come grow and achieve new milestones with us. For any interests, kindly contact us. 

 
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Product of Afya Info Company Limited ©2020